What Is P.I.D. - Perfect Image Design?

P.I.D. or Perfect Image Design is Zekkou Ultimedia's term for "Branding". Branding usually includes Logos, videos, trademarks, social network interactions, promotional collateral and countless other features. In today's instant information and social media network society (in many cases includes, facebook, twitter, linkedin, myspace and other marketing sources), the customer is no longer in the dark about most things and is able to make quick informed decisions when it comes to considering a product or service. This combination of instant access and Brand Marketing is a double edged sword. On one edge you have instant access and a wealth of information available to your customer. On the other edge and here's the downside. Because the customer has instant access to this plethora of information, they also have access to an even larger cache of potential products and services. Mainly your direct and indirect competition.
This is where the definers and those who get defined separate themselves from each other. The men from the boys if you will. Let's face it, having the BEST product with the BEST customer service and BEST selection available will NOT ensure the BEST sales. This is where P.I.D. or Brand Marketing becomes crucial. When you shop for a product from several manufacturers with the product criteria being similar in function, quality and final cost, then what is the deciding factor in your decision to commit and finally spend your hard earned dollar on? Let's try and take a simple educated guess.
Ockham's Razor
"When you have two competing theories that make exactly the same predictions, the simpler one is the better."
Brand Marketing or P.I.D. is the answer. We all make purchasing decisions on familiarity, comfortability, identification and most importantly TRUST. When there is too much selection, too much services and too much of anything similar, it is in our nature to eliminate all the "extra" noise and go with what is comfortable and familiar. This is how Brand Marketing in it's most ideal form functions. Not the BEST in anything, but the BEST in Brand Marketing. How often does your customer hear about you? How often does your customer see you? How many times a day does your customer think about you? How comfortable is your customer with you, because when a consumer makes a purchase, they are NOT buying a product or service, they are handing you their trust. The financial exchange is merely a formality. This is what P.I.D. or Brand Marketing is all about.

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Zekkou Ultimedia P.I.D. Sampler

From Print Collateral - Business Cards, Brochures, Table Tents, Matching Stationary To All things Marketing! Perfect Image Design Makes it Happen!

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A Study In Brand Placement By Zekkou Ultimedia

Sometimes It's Where You Place it That Makes All The Difference In The World!

You may not consciously think much about the little things that surround you, but your subconscious is being bombarded every day by the little things. The truth is, we are not even aware of how crafty these corporations are when it comes to Brand Marketing. You might say to yourself, "oh, I don't get into any of those marketing ploys put out by those big corporations. I'm just too clever for that". Really? Take a look around you. From your television, to your smart phone, radio, newspapers, magazines and billboards. These mediums are a breeding ground for the ultimate stage in Brand Marketing.
Like it or not, you are a big part of it. Like it or hate it. Your conscious participation is not required, because when Brand Marketing is done efficiently and correctly, you aren't even aware of it's existence in your life. Your'e just a pawn in the corporate marketing machine. By the time you realize it's impact in your life, you are already a major part of it.
Embrace it or deny it. Now that is a tricky prose.
If your desire is the aquisition of clients to create the lifestyle that you desire, then by all means, observe, imitate, replicate the very machine that you find to be so offensive. If their products exist within your home, lifestyle and everyday products that you use to make your life a bit more tolerable, then the only question is, "Do you want to be a part of it, or procrastinate and never embrace what in essence could give you the resources to make your company and interests work for you, in ways that you never imagined?"
This is the Brand Marketing machine that we are talking about. To see some custom and national examples of Brand Marketing Click Here!

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Get in touch

Let's get started on your marketing Campaign. From bold image blazing business cards to matching company stationary, our goal is to create that simple brand that etches itself into your clients subconscious. Let's begin with the logo you already have or let's design a brand new logo and image profile for you and your company. Taking your ideas and making them come to life is our passion. We'll assist you in creating bold simple 2 dimensional logos that blend seamlessly into any format. These work best for business cards, company polo shirts to multi format marketing collateral.
If you need something with a bit more dazzle, let Zekkou Ultimedia create a customized 3 dimensional logo in complete fluid animation. Produced, designed and realized for insertion into any of your video and film projects.
Regardless of the end format, we'll help you in creating that brand marketing campaign that will give you the most for your marketing dollar.
Let's talk about it! Click Here To Connect