Zekkou Ultimedia Marketing Kinetics
A Study In Brand Placement For Maximum Impact
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Association
x CloseAssociation /why?/
Notice how many of these major corporations have nothing to do with Nascar. Yet here they are. Think about it.
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Religion
x CloseReligion /Pushing The Envelope/
Inject the primal nature of man. God and angels. Mix with generous amounts of female erotica. State an implausible act as your catch phrase. When all else fails.
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Daily
x CloseDaily /Driver/
Low cost, high impact, daily marketing vehicle (pun intended). With proper information and eye catching graphics, an effective roving billboard for any business.
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Subliminal
x CloseSubliminal /Triggers/
Old School To Present. Marketing campaigns can be deceiving when it comes to product placement using subliminal triggers.
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Comedy
x CloseComedy/Humor/
Dry wit and visual sarcasm. Visually stating the obvious but with a bold statement while disarming the viewer with humor.
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Presence
x ClosePresence /Impact/
Is there any association with Sony and Golf? Obviously not. 2 completely different disciplines, yet they coexist in a perfect symbiotic marketing relationship. This is corporate marketing on a grand scale. A marriage made on the greens.
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Out Of The Box
x CloseOut Of The Box /Old Becomes New/
Addressing an existing line, and capitalizing on exploiting new possibilities, gambling on a higher share in revenue.
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Creativity
x CloseCreativity /To The Max/
When Pretty Woman was released in 1990, the complete immersive home theater 3D sound did not exist. This ad inspires the viewer to think about sound from all angles.
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Familiar
x CloseFamiliar /CGI Humor/
Overlaying a familiar recognizable style of CGI (Pixar, Nemo) on a live action shot. Laced in irony, creating an effective robust ad.
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Complacent
x CloseComplacent /Mindless/
Even major corporations become complacent. Using the lowest common denominator formula. 1 part celebrity plus 1 part sex appeal plus 1 part product. Better than nothing.